Michael Leander in Bulgaria for email marketing masterclass
November 4, 2009
Leading Bulgarian training and events company Intercontact have booked Michael Leander to lead an email marketing seminar in Sofia, Bulgaria on 25 February 2010.
Taking on February 25, 2010, the email marketing masterclass aims to provide delegates with up-to-date information, tips and tricks on how to best leverage email marketing as part of the overall direct and interactive marketing mix.
Michael Leander says: “I am excited about this opportunity. I have had the pleasure of meeting two of the directors of Intercontact as they were in enrolled in EADIM. With their highly professional approach, I am sure the email marketing seminar in Bulgaria will be an attendee success.
Need to understand email marketing to make recipients tick and click
In Bulgaria as in other countries, marketers need to understand how to successfully leverage the email marketing instrument. Contrary to general belief, email marketing is not trivial. As more and more companies are soliciting their products and services through email marketing, the “war of the inbox” gets fiercer and fiercer every month. To succeed with email marketing requires dedication and a comprehensive understanding of what makes email recipients tick and click. I am looking forward to share my permission marketing experience with marketers in Bulgaria.
–> Learn more about the email marketing masterclass here (in Bulgarian)
Michael Leander teaching internet marketing for businesses in Cairo, Egypt
November 4, 2009
“Maximizing your business using the internet with Michael Leander“ is the name of a new 2-day internet marketing seminar organized by RJ Tulip taking place in Cairo, Egypt on December 16 and 17, 2009.
Designed to provide delegates with a thorough introduction to internet marketing, the internet marketing course in Cairo covers a wide specter of topics relevant to individuals responsible for using the internet to attract new customers and servicing existing customers.
Innovative format ensures anybody can attend
Following a slightly different format than the highly rated internet marketing for businesses workshop presented by Michael Leander
in Cyprus in October 2009, RJTulip have ensured that any business or government agency - with an interest in internet marketing - can find the time and budget to attend. Says RJTulip CEO Ron Joron; “We have just finalized the format for the Cairo seminar and I think that we have managed to put together a program that will fit any budget and type of business.”
Internet growth in the region means businesses must get ready
Michael Leander says “I am honored that the thoroughly professional team at RJTulip again have chosen me to speak at one of their events. And I am excited about presenting in Cairo. Internet penetration is growing very fast in the region and so will the internet marketing and interactive marketing industry. It is indeed exciting times for businesses in the region whom would like to utilize the internet to grow their business domestically and internationally.
Avoid common internet marketing pitfalls
Michael Leander continues; “I have been fortunate to be an active part of interactive marketing since the early days in Europe and I am looking very much forward to share knowledge which will enable marketers in the region approach internet marketing properly from the very beginning. Hopefully my tiny contribution will help businesses in the region avoid the many pitfalls European companies experienced in the early days of internet marketing”
Successful email marketing seminar in Slovenia - report
May 26, 2009
Dimacenter and The Slovenian Direct Marketing Association hosted the first email marketing seminar in Ljubljana, Slovenia. It took place in the wonderful “GR” conference center, which once again proved an ideal place to host a seminar or conference.
65 marketers from all over Slovenia had registered for the seminar where Fokus Integrated CEO, Michael Leander Nielsen, presented 3 hours of email marketing knowledge. Three local speakers also did a great job of providing email marketing and list insights to the participants. Interestingly a competing seminar on the same day had some 25 people attending.
Here are some photos from the event.
A full report including the participants evaluation and a date for a proposed follow-up seminar will be posted soon along with a video of Michael Leander asking email questions to the attendees.