Michael Leander speaking about social media in Cracow, Poland
January 16, 2010
Michael Leander will be speaking at the Customer Loyalty Summit and Customer Insights Conference in Cracow, Poland. Organized by Blue Business Media, this marketing conference takes place from 15-16 April 2010.
Featuring more than 35 presentations from expert speakers from around the world, the Customer Loyalty Summit is the biggest and most important loyalty marketing conference in CEE. With presentations from the likes of Terry Hunt (Tesco ClubCard, UK), Mike Wittenstein (The Authority on Customer Experience, USA), Laurence Stock (Groupe Aeroplan Nectar, UK), Milos Ryba (Planet Retail, UK), Chris Jacobs (Customer Loyalty Consultancy, UK), Simon Rees (Idiro Technologies, UK), and case-study speakers from respected companies such as GE Money Bank, ING Bank Slaski, Carrefour Polska, Xerox, Telenor Serbia, Telekom Austria, Allegro and REAL, the conference is a fantastic opportunity to get the latest insights and results from the world of loyalty marketing, customer experience and customer insights.
Michael Leander speaking about social media as a method to build customer relations
“Social media and social networks play a big role in customer engagement”, says Michael Leander. In Cracow, he will speak about how organizations can utilize social media to increase the customer experience and improve customer service. He adds “with only 40 minutes in the plenary session, there is a limit to how much knowledge I can pass on. But my intention is to touch on three important concepts that are important for loyalty marketers.
The second is how to measure the customer experience and the conversation in social media. And the third pillar will be how to utilize direct marketing to increase and sustain loyalty. I am looking very much forward to attending the conference as a speaker and attendee. This is definitely a conference where anyone can learn a lot - regardless of level of experience. ”
The conference is organized by Blue Business Media. More information here.
Michael Leander speaking in Warsaw in June 2009
April 15, 2009
Michael Leander has been invited to speak at the tenth e-marketing conference taking place in Warsaw, Poland. The Conference takes place on June 16th. and 17th.
The conference website is now public, however this is one of Polands most popular conferences. Organized by Blue Business Media, which is part of Informedia Poland.
This is an interesting conference with speakers from Dell, Agora, Coca-Cola, Bank Millennium, Radio Eska, Mazda, BRE Bank and Hoop Polska, just to mention a few.
Interestingly do you notice something ?
No female speakers presenting - well, as far as I know. Males still dominate the speaking circuit, which is a real pity. I find that women make great presenters with their ability to create good and compelling contents with a clear structure and message. Something I am often struggling with myself:-)