Michael Leander speaking about social media in Cracow, Poland
January 16, 2010
Michael Leander will be speaking at the Customer Loyalty Summit and Customer Insights Conference in Cracow, Poland. Organized by Blue Business Media, this marketing conference takes place from 15-16 April 2010.
Featuring more than 35 presentations from expert speakers from around the world, the Customer Loyalty Summit is the biggest and most important loyalty marketing conference in CEE. With presentations from the likes of Terry Hunt (Tesco ClubCard, UK), Mike Wittenstein (The Authority on Customer Experience, USA), Laurence Stock (Groupe Aeroplan Nectar, UK), Milos Ryba (Planet Retail, UK), Chris Jacobs (Customer Loyalty Consultancy, UK), Simon Rees (Idiro Technologies, UK), and case-study speakers from respected companies such as GE Money Bank, ING Bank Slaski, Carrefour Polska, Xerox, Telenor Serbia, Telekom Austria, Allegro and REAL, the conference is a fantastic opportunity to get the latest insights and results from the world of loyalty marketing, customer experience and customer insights.
Michael Leander speaking about social media as a method to build customer relations
“Social media and social networks play a big role in customer engagement”, says Michael Leander. In Cracow, he will speak about how organizations can utilize social media to increase the customer experience and improve customer service. He adds “with only 40 minutes in the plenary session, there is a limit to how much knowledge I can pass on. But my intention is to touch on three important concepts that are important for loyalty marketers.
The second is how to measure the customer experience and the conversation in social media. And the third pillar will be how to utilize direct marketing to increase and sustain loyalty. I am looking very much forward to attending the conference as a speaker and attendee. This is definitely a conference where anyone can learn a lot - regardless of level of experience. ”
The conference is organized by Blue Business Media. More information here.
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January 14, 2010
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Michael Leander to teach at EADIM 2009/2010
June 10, 2009
EADIM - The European Academy for Direct and Interactive Marketing - will kick-off with a week of intensive training in London from 5th. to 10th. of October 2009.
A year long accredited direct and interactive marketing education, EADIM is the only one of it’s kind. Last year nearly 40 marketers from around the world graduated from EADIM. Their testimonials are quite impressive.
The faculty includes an impressive list of well known direct marketing practitioners such as Drayton Bird - the founder of EADIM and the author of the bestselling Commonsense Direct Marketing,Professor Srikumar S. Rao, Steve Harrison (described as the greatest DM creative of this generation), Ales Lisac (mr. Direct Marketing in Slovenia) and Malcolm Aud (mr. Direct Marketing Australia).
Michael Leander will be teaching “how to acquire customers’ online”, just as he did at the inagural EADIM in 2008/2009. He says “EADIM is truly unique. I am sure that the course will be overbooked in a heartbeat. You simply cannot find this kind of marketing education quality delivered by such an impressive list of accomplished and well renowned direct and interactive marketers anywhere in the world. I am looking forward to meet the attendees and to share thoughts and ideas with everyone involved in EADIM”.
For more information, please visit the EADIM website
Michael Leander speaking about email marketing in Slovenia
April 16, 2009
In February I (Michael Leander) had the pleasure of speaking at the Promarket Conference organized jointly by the Slovenian Direct Marketing Association (ZDM) and Dimacenter. At that time I spoke about the topic of Marketing Through Social Networks. But now I have been invited back - this time to speak about email marketing on 21st. of May 2009.
The seminar - jointly organized by ZDM , Promarket and Dimacenter - will take place in Ljubljana. While the regular price of participation is €245, members of the Slovenian PR Association and the Slovenian Management Consulting Association enjoy discounts, as does past exhibitors at this years Promarket Fair.
Why not take a trip to beautiful Ljubljana and Slovenia. Enjoy the great hospitality, the awesome scenary with exotic mountains serving as a breathtaking backdrop to the capital city of Ljubljana?
The email marketing seminar will be held in English - so language not a problem.
Sign up here (form was in Slovenian, but have been translated by Google 
Michael Leander speaking in Warsaw in June 2009
April 15, 2009
Michael Leander has been invited to speak at the tenth e-marketing conference taking place in Warsaw, Poland. The Conference takes place on June 16th. and 17th.
The conference website is now public, however this is one of Polands most popular conferences. Organized by Blue Business Media, which is part of Informedia Poland.
This is an interesting conference with speakers from Dell, Agora, Coca-Cola, Bank Millennium, Radio Eska, Mazda, BRE Bank and Hoop Polska, just to mention a few.
Interestingly do you notice something ?
No female speakers presenting - well, as far as I know. Males still dominate the speaking circuit, which is a real pity. I find that women make great presenters with their ability to create good and compelling contents with a clear structure and message. Something I am often struggling with myself:-)
Michael Leander not speaking at DM Days in Ukraine
April 13, 2009
Due to peculiar circumstances with the organizers of DM Days in Ukraine, Michael Leander will not be speaking in Kiev in May.
In the unlikely event that you decided to pay to join the conference because you saw my name on the speakers list :-), I sincerely apologize.
Well, it is a long story and it doesn’t do anyone any good to elaborate at this moment.
> Good news is, you can see other marketing events right here