Michael Leander in Bulgaria for email marketing masterclass
November 4, 2009
Leading Bulgarian training and events company Intercontact have booked Michael Leander to lead an email marketing seminar in Sofia, Bulgaria on 25 February 2010.
Taking on February 25, 2010, the email marketing masterclass aims to provide delegates with up-to-date information, tips and tricks on how to best leverage email marketing as part of the overall direct and interactive marketing mix.
Michael Leander says: “I am excited about this opportunity. I have had the pleasure of meeting two of the directors of Intercontact as they were in enrolled in EADIM. With their highly professional approach, I am sure the email marketing seminar in Bulgaria will be an attendee success.
Need to understand email marketing to make recipients tick and click
In Bulgaria as in other countries, marketers need to understand how to successfully leverage the email marketing instrument. Contrary to general belief, email marketing is not trivial. As more and more companies are soliciting their products and services through email marketing, the “war of the inbox” gets fiercer and fiercer every month. To succeed with email marketing requires dedication and a comprehensive understanding of what makes email recipients tick and click. I am looking forward to share my permission marketing experience with marketers in Bulgaria.
–> Learn more about the email marketing masterclass here (in Bulgarian)
Successful email marketing seminar in Slovenia - report
May 26, 2009
Dimacenter and The Slovenian Direct Marketing Association hosted the first email marketing seminar in Ljubljana, Slovenia. It took place in the wonderful “GR” conference center, which once again proved an ideal place to host a seminar or conference.
65 marketers from all over Slovenia had registered for the seminar where Fokus Integrated CEO, Michael Leander Nielsen, presented 3 hours of email marketing knowledge. Three local speakers also did a great job of providing email marketing and list insights to the participants. Interestingly a competing seminar on the same day had some 25 people attending.
Here are some photos from the event.
A full report including the participants evaluation and a date for a proposed follow-up seminar will be posted soon along with a video of Michael Leander asking email questions to the attendees.
New integrated e-mail dialogue course in Denmark
May 23, 2009
Fokus Integrated CEO Michael Leander will be teaching a new integrated e-mail marketing dialogue course organized by the Danish Marketing Association “Huset Markedsføring”. The course is aimed at professional e-mail marketers whom are looking for proven, effective methods to improve their existing e-mail marketing programs. The course will emphasize integration, interaction and innovative ways to get more from the email marketing media.
Michael Leander says ” After having been detached from the established Danish marketing and interactive marketing industry for far too long, I am excited about my collaboration with Huset Markedsføring. The first collaboration quickly sold-out. And I am looking forward to work with Huset Markedsføring to make this first of its kind course rewarding to the participants”
The first e-mail dialogue course takes place in Copenhagen on October 21, 2009. More information (in Danish) here
Michael Leander speaking about email marketing in Slovenia
April 16, 2009
In February I (Michael Leander) had the pleasure of speaking at the Promarket Conference organized jointly by the Slovenian Direct Marketing Association (ZDM) and Dimacenter. At that time I spoke about the topic of Marketing Through Social Networks. But now I have been invited back - this time to speak about email marketing on 21st. of May 2009.
The seminar - jointly organized by ZDM , Promarket and Dimacenter - will take place in Ljubljana. While the regular price of participation is €245, members of the Slovenian PR Association and the Slovenian Management Consulting Association enjoy discounts, as does past exhibitors at this years Promarket Fair.
Why not take a trip to beautiful Ljubljana and Slovenia. Enjoy the great hospitality, the awesome scenary with exotic mountains serving as a breathtaking backdrop to the capital city of Ljubljana?
The email marketing seminar will be held in English - so language not a problem.
Sign up here (form was in Slovenian, but have been translated by Google 
Michael Leander teaching email marketing in Denmark
April 2, 2009
I have been asked to teach email marketing in Denmark by “Huset Markedsføring” - that’s The House of Marketing, the largest and most important marketing (trade) association in Denmark.
While the course is targeted email marketing novices, I am looking forward to it very much. It’s been quite some years since I taught or instructed email marketing courses in Denmark. I am looking forward to create a “killer course” that will enable the attendees to go home with actionable knowledge enabling them to start a grand and successful career as permission email marketers.
Link here - in Danish