Michael Leander speaking about social media in Cracow, Poland

January 16, 2010

Michael Leander will be speaking at the Customer Loyalty Summit and Customer Insights Conference in Cracow, Poland.  Organized by Blue Business Media, this marketing conference takes place from 15-16 April 2010.

Featuring more than 35 presentations from expert speakers from around the world, the Customer Loyalty Summit is the biggest and most important loyalty marketing conference in CEE. With presentations from the likes of Terry Hunt (Tesco  ClubCard, UK), Mike Wittenstein (The Authority on Customer Experience, USA), Laurence Stock (Groupe Aeroplan Nectar, UK), Milos Ryba (Planet Retail, UK), Chris Jacobs (Customer Loyalty Consultancy, UK), Simon Rees (Idiro Technologies, UK), and case-study speakers from respected companies such as GE Money Bank, ING Bank Slaski, Carrefour Polska, Xerox, Telenor Serbia, Telekom Austria, Allegro and REAL, the conference is a fantastic opportunity to get the latest insights and results from the world of loyalty marketing, customer experience and customer insights.

Michael Leander speaking about social media as a method to build customer relations

“Social media and social networks play a big role in customer engagement”, says Michael Leander. In Cracow, he will speak about how organizations can utilize social media to increase the customer experience and improve customer service.  He adds “with only 40 minutes in the plenary session, there is a limit to how much knowledge I can pass on. But my intention is to touch on three important concepts that are important for loyalty marketers.

The second is how to measure the customer experience and the conversation in social media. And the third pillar will be how to utilize direct marketing to increase and sustain loyalty. I am looking very much forward to attending the conference as a speaker and attendee. This is definitely a conference where anyone can learn a lot - regardless of level of experience. ”

The conference is organized by Blue Business Media. More information here.

Michael Leander speaking in Moscow, Russia

October 20, 2009

Michael Leander has been invited to speak at the Customer Loyalty Summit - Efficiency of Customer Loyalty Programs in Retail. The conference takes place at the Holiday Inn Suschevsky in Moscow on the 1st and 2nd of December 2009.

Michael Leander will deliver a presentation titled: “Loyalty marketing in the age of multichannel conversational economy – opportunities and threats of engagement”. His presentation covers areas such as “From dysfunctional marketing intelligence to building loyalty through relevant and engaging interactions in all touch points” “how to utilize social networks to build, retain and grow loyalty, increase retention and add a new win-back component to your loyalty marketing strategy”.

This is an important loyalty marketing conference and I am very happy to once again to have been invited to an interesting conference organized by Blue Business Media. I am looking forward to talk to leading loyalty marketing innovators from Russia and other Eastern European countries. I am very fond of Russia and the Russian culture and I hope that I might be able to provide a few valuable insights to the loyalty marketing community there.

While there Michael Leander is planning to invite marketers to an informal networking meeting.

You can download a conference brochure here. The conference features well known loyalty marketing specialist Terry Hunt - co-author of the worldwide bestseller “Scoring Points” and co-creator of the success achieved by Tesco Clubcard.