Michael Leander in Bulgaria for email marketing masterclass
November 4, 2009
Leading Bulgarian training and events company Intercontact have booked Michael Leander to lead an email marketing seminar in Sofia, Bulgaria on 25 February 2010.
Taking on February 25, 2010, the email marketing masterclass aims to provide delegates with up-to-date information, tips and tricks on how to best leverage email marketing as part of the overall direct and interactive marketing mix.
Michael Leander says: “I am excited about this opportunity. I have had the pleasure of meeting two of the directors of Intercontact as they were in enrolled in EADIM. With their highly professional approach, I am sure the email marketing seminar in Bulgaria will be an attendee success.
Need to understand email marketing to make recipients tick and click
In Bulgaria as in other countries, marketers need to understand how to successfully leverage the email marketing instrument. Contrary to general belief, email marketing is not trivial. As more and more companies are soliciting their products and services through email marketing, the “war of the inbox” gets fiercer and fiercer every month. To succeed with email marketing requires dedication and a comprehensive understanding of what makes email recipients tick and click. I am looking forward to share my permission marketing experience with marketers in Bulgaria.
–> Learn more about the email marketing masterclass here (in Bulgarian)
Decoding email marketing; Michael Leander speaking at Eurobest in Amsterdam
September 24, 2009
Eurobest - Advertising Awards and Festival
Since its inception in 1988, Eurobest has been the premier awards for Europe’s creative advertising industry. Eurobest is now the Eurobest Festival which, in this its second year, takes place from 25 to 27 November 2009 at the Beurs van Berlage in Amsterdam. The Festival will provide three essential days of focus and debate for the European advertising and communications industry.
Eurobest Festival
The Festival is organised by the International Advertising Festival, the team behind Cannes Lions, Dubai International Advertising Festival and Spikes Asia. The Eurobest Festival has a purely European focus and will engage the European creative community on the industry’s most pertinent issues.
Decoding email marketing: Workshop by Michael Leander
What are the benchmarks to ensure your pan-European email marketing campaign is successful? This hands-on session with Michael Leander, CEO of Fokus Integrated unveils the secrets to ensure your own and your clients’ tactics and creative are working better than the rest.
Michael Leander says about speaking at Eurobest: “This is going to be as exciting for me as it hopefully will be for the audience. While I have covered this topic in front of many a diverse audience before, talking about email marketing in front of a group of the best advertising professionals in Europe is a first for me. But I have long wanted to present this particular workshop covering more creative tactics. I am looking very much forward to it and hope to see a few familiar faces in the exciting city of Amsterdam”.