Michael Leander judge at South African DMA Award

Michael Leander will be judging at the Assegai Awards - the direct and interactive marketing award for South Africa.

If you are wondering about the meaning of Assegai Wikipedia has the full story.

The Assegai Award 2009 has as its premise; “To recognise and reward outstanding excellence in direct marketing… to celebrate response-driven advertising that not only reaches its market but keeps them coming back too - building loyal customers of lifetime value. It’s about singling out remarkable direct marketing strategy that’s brought to life with creative brilliance and delivers ROI excellence. ”

Michael Leander says; “I am looking forward to see many great examples of direct and interactive marketing from South African marketers. I am sure I will learn a thing or two and gain valuable insight into the “thinkings” of direct marketers in South Africa”

Assegai Awards is of course organized by the dynamic Direct Marketing Association of South Africa in collaboration with a number of supporters.

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