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January 14, 2010
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Decoding email marketing; Michael Leander speaking at Eurobest in Amsterdam
September 24, 2009
Eurobest - Advertising Awards and Festival
Since its inception in 1988, Eurobest has been the premier awards for Europe’s creative advertising industry. Eurobest is now the Eurobest Festival which, in this its second year, takes place from 25 to 27 November 2009 at the Beurs van Berlage in Amsterdam. The Festival will provide three essential days of focus and debate for the European advertising and communications industry.
Eurobest Festival
The Festival is organised by the International Advertising Festival, the team behind Cannes Lions, Dubai International Advertising Festival and Spikes Asia. The Eurobest Festival has a purely European focus and will engage the European creative community on the industry’s most pertinent issues.
Decoding email marketing: Workshop by Michael Leander
What are the benchmarks to ensure your pan-European email marketing campaign is successful? This hands-on session with Michael Leander, CEO of Fokus Integrated unveils the secrets to ensure your own and your clients’ tactics and creative are working better than the rest.
Michael Leander says about speaking at Eurobest: “This is going to be as exciting for me as it hopefully will be for the audience. While I have covered this topic in front of many a diverse audience before, talking about email marketing in front of a group of the best advertising professionals in Europe is a first for me. But I have long wanted to present this particular workshop covering more creative tactics. I am looking very much forward to it and hope to see a few familiar faces in the exciting city of Amsterdam”.
New workshop testimonial
August 3, 2009
Director Matjaz Vracko, Mladinska Knjiga, Slovenia
At Fokus Integrated we literally have a back-log of well over 100 testimonials, but so little time to publish them.
Marketing gurus tell us that testimonials are very important. So we better start publishing them - since testimonials aren’t worth much if potential customers don’t read them.
So here is a recent testimonial from Director Matjaz Vrazko of the Slovenian publishing company Mladinska Knjiga. This market leading company booked Michael Leander for an internal workshop. The workshop was primiarly about email marketing, but since people from different departments outside marketing joined, the workshop also covered customer experience and a glimpse into marketing through social networks.
The workshop took place at Mladinska Knjiga’s headquarter in Ljubljana - Slovenia’s beautiful capital . Luckily Mr. Vracko’s testimonial is rather positive.