Michael Leander speaker of the event in Warsaw
June 27, 2009
Scoring 4,6 for content and 4,9 for presentation, Michael Leander of Fokus Integrated became the speaker of the event at the e-Communication conference in Warsaw, Poland.
The largest event of its kind in Poland, the conference was organized as four parallel conferences, each presenting a specific e-marketing/e-communication related topic.
Michael Leander’s keynote at the e-marketing, web 2.0 and more conference was titled “marketing through social networks”.
The presentation was very well received. On a 5-point scale where 5 is the highest, the delegates rated Michael Leander’s presentation 4,6 for content and 4,9 for show (speaking skills) making his score the highest of the some 50 speakers presenting at the 2-day conference.
The conference project manager, Katarzyna Klimkiewicz of Blue Business Media, gave Michael Leander this endorsement;
“Michael Leander was my special guest at the e-marketing, web 2.0 and more conference in Warsaw, Poland. His presentation received the highest rating with 4.6/4.9 (topic/show) on a 5-point scale.
But more than the numbers proved the quality. Many delegates congratulated me for being able to attract such a great expert. Michael Leander is one of the best speakers I have ever met in my 10 year career as a conference producer. “
Katarzyna Klimkiewicz
Project Manager
Blue Business Media, Poland
And here are some photos from the event and from Warsaw in June 2009:
Michael Leander to teach at EADIM 2009/2010
June 10, 2009
EADIM - The European Academy for Direct and Interactive Marketing - will kick-off with a week of intensive training in London from 5th. to 10th. of October 2009.
A year long accredited direct and interactive marketing education, EADIM is the only one of it’s kind. Last year nearly 40 marketers from around the world graduated from EADIM. Their testimonials are quite impressive.
The faculty includes an impressive list of well known direct marketing practitioners such as Drayton Bird - the founder of EADIM and the author of the bestselling Commonsense Direct Marketing,Professor Srikumar S. Rao, Steve Harrison (described as the greatest DM creative of this generation), Ales Lisac (mr. Direct Marketing in Slovenia) and Malcolm Aud (mr. Direct Marketing Australia).
Michael Leander will be teaching “how to acquire customers’ online”, just as he did at the inagural EADIM in 2008/2009. He says “EADIM is truly unique. I am sure that the course will be overbooked in a heartbeat. You simply cannot find this kind of marketing education quality delivered by such an impressive list of accomplished and well renowned direct and interactive marketers anywhere in the world. I am looking forward to meet the attendees and to share thoughts and ideas with everyone involved in EADIM”.
For more information, please visit the EADIM website
New research: Video in marketing trends 2009
June 6, 2009
Fokus Integrated is currently sponsoring a new piece of research titled “Usage of video in marketing trends 2009″.
If you would like to parttake, please complete the survey to get your free report and invitation for an upcoming web seminar, which will discuss best practices for the use of video for marketing and promotional purposes.
Successful email marketing seminar in Slovenia - report
May 26, 2009
Dimacenter and The Slovenian Direct Marketing Association hosted the first email marketing seminar in Ljubljana, Slovenia. It took place in the wonderful “GR” conference center, which once again proved an ideal place to host a seminar or conference.
65 marketers from all over Slovenia had registered for the seminar where Fokus Integrated CEO, Michael Leander Nielsen, presented 3 hours of email marketing knowledge. Three local speakers also did a great job of providing email marketing and list insights to the participants. Interestingly a competing seminar on the same day had some 25 people attending.
Here are some photos from the event.
A full report including the participants evaluation and a date for a proposed follow-up seminar will be posted soon along with a video of Michael Leander asking email questions to the attendees.
New integrated e-mail dialogue course in Denmark
May 23, 2009
Fokus Integrated CEO Michael Leander will be teaching a new integrated e-mail marketing dialogue course organized by the Danish Marketing Association “Huset Markedsføring”. The course is aimed at professional e-mail marketers whom are looking for proven, effective methods to improve their existing e-mail marketing programs. The course will emphasize integration, interaction and innovative ways to get more from the email marketing media.
Michael Leander says ” After having been detached from the established Danish marketing and interactive marketing industry for far too long, I am excited about my collaboration with Huset Markedsføring. The first collaboration quickly sold-out. And I am looking forward to work with Huset Markedsføring to make this first of its kind course rewarding to the participants”
The first e-mail dialogue course takes place in Copenhagen on October 21, 2009. More information (in Danish) here