Michael Leander speaking about social media in Cracow, Poland
January 16, 2010
Michael Leander will be speaking at the Customer Loyalty Summit and Customer Insights Conference in Cracow, Poland. Organized by Blue Business Media, this marketing conference takes place from 15-16 April 2010.
Featuring more than 35 presentations from expert speakers from around the world, the Customer Loyalty Summit is the biggest and most important loyalty marketing conference in CEE. With presentations from the likes of Terry Hunt (Tesco ClubCard, UK), Mike Wittenstein (The Authority on Customer Experience, USA), Laurence Stock (Groupe Aeroplan Nectar, UK), Milos Ryba (Planet Retail, UK), Chris Jacobs (Customer Loyalty Consultancy, UK), Simon Rees (Idiro Technologies, UK), and case-study speakers from respected companies such as GE Money Bank, ING Bank Slaski, Carrefour Polska, Xerox, Telenor Serbia, Telekom Austria, Allegro and REAL, the conference is a fantastic opportunity to get the latest insights and results from the world of loyalty marketing, customer experience and customer insights.
Michael Leander speaking about social media as a method to build customer relations
“Social media and social networks play a big role in customer engagement”, says Michael Leander. In Cracow, he will speak about how organizations can utilize social media to increase the customer experience and improve customer service. He adds “with only 40 minutes in the plenary session, there is a limit to how much knowledge I can pass on. But my intention is to touch on three important concepts that are important for loyalty marketers.
The second is how to measure the customer experience and the conversation in social media. And the third pillar will be how to utilize direct marketing to increase and sustain loyalty. I am looking very much forward to attending the conference as a speaker and attendee. This is definitely a conference where anyone can learn a lot - regardless of level of experience. ”
The conference is organized by Blue Business Media. More information here.
Michael Leander in Bulgaria for email marketing masterclass
November 4, 2009
Leading Bulgarian training and events company Intercontact have booked Michael Leander to lead an email marketing seminar in Sofia, Bulgaria on 25 February 2010.
Taking on February 25, 2010, the email marketing masterclass aims to provide delegates with up-to-date information, tips and tricks on how to best leverage email marketing as part of the overall direct and interactive marketing mix.
Michael Leander says: “I am excited about this opportunity. I have had the pleasure of meeting two of the directors of Intercontact as they were in enrolled in EADIM. With their highly professional approach, I am sure the email marketing seminar in Bulgaria will be an attendee success.
Need to understand email marketing to make recipients tick and click
In Bulgaria as in other countries, marketers need to understand how to successfully leverage the email marketing instrument. Contrary to general belief, email marketing is not trivial. As more and more companies are soliciting their products and services through email marketing, the “war of the inbox” gets fiercer and fiercer every month. To succeed with email marketing requires dedication and a comprehensive understanding of what makes email recipients tick and click. I am looking forward to share my permission marketing experience with marketers in Bulgaria.
–> Learn more about the email marketing masterclass here (in Bulgarian)
Michael Leander teaching internet marketing for businesses in Cairo, Egypt
November 4, 2009
“Maximizing your business using the internet with Michael Leander“ is the name of a new 2-day internet marketing seminar organized by RJ Tulip taking place in Cairo, Egypt on December 16 and 17, 2009.
Designed to provide delegates with a thorough introduction to internet marketing, the internet marketing course in Cairo covers a wide specter of topics relevant to individuals responsible for using the internet to attract new customers and servicing existing customers.
Innovative format ensures anybody can attend
Following a slightly different format than the highly rated internet marketing for businesses workshop presented by Michael Leander
in Cyprus in October 2009, RJTulip have ensured that any business or government agency - with an interest in internet marketing - can find the time and budget to attend. Says RJTulip CEO Ron Joron; “We have just finalized the format for the Cairo seminar and I think that we have managed to put together a program that will fit any budget and type of business.”
Internet growth in the region means businesses must get ready
Michael Leander says “I am honored that the thoroughly professional team at RJTulip again have chosen me to speak at one of their events. And I am excited about presenting in Cairo. Internet penetration is growing very fast in the region and so will the internet marketing and interactive marketing industry. It is indeed exciting times for businesses in the region whom would like to utilize the internet to grow their business domestically and internationally.
Avoid common internet marketing pitfalls
Michael Leander continues; “I have been fortunate to be an active part of interactive marketing since the early days in Europe and I am looking very much forward to share knowledge which will enable marketers in the region approach internet marketing properly from the very beginning. Hopefully my tiny contribution will help businesses in the region avoid the many pitfalls European companies experienced in the early days of internet marketing”
Michael Leander speaking in Moscow, Russia
October 20, 2009
Michael Leander has been invited to speak at the Customer Loyalty Summit - Efficiency of Customer Loyalty Programs in Retail. The conference takes place at the Holiday Inn Suschevsky in Moscow on the 1st and 2nd of December 2009.
Michael Leander will deliver a presentation titled: “Loyalty marketing in the age of multichannel conversational economy – opportunities and threats of engagement”. His presentation covers areas such as “From dysfunctional marketing intelligence to building loyalty through relevant and engaging interactions in all touch points” “how to utilize social networks to build, retain and grow loyalty, increase retention and add a new win-back component to your loyalty marketing strategy”.
This is an important loyalty marketing conference and I am very happy to once again to have been invited to an interesting conference organized by Blue Business Media. I am looking forward to talk to leading loyalty marketing innovators from Russia and other Eastern European countries. I am very fond of Russia and the Russian culture and I hope that I might be able to provide a few valuable insights to the loyalty marketing community there.
While there Michael Leander is planning to invite marketers to an informal networking meeting.
You can download a conference brochure here. The conference features well known loyalty marketing specialist Terry Hunt - co-author of the worldwide bestseller “Scoring Points” and co-creator of the success achieved by Tesco Clubcard.
Internet marketing course in Damascus in January 2009
October 20, 2009
The internet marketing course in Damascus, Syria organized by RJTulip with Michael Leander as instructor, has - due to special circumstances - been postponed to late January 2010.
Decoding email marketing; Michael Leander speaking at Eurobest in Amsterdam
September 24, 2009
Eurobest - Advertising Awards and Festival
Since its inception in 1988, Eurobest has been the premier awards for Europe’s creative advertising industry. Eurobest is now the Eurobest Festival which, in this its second year, takes place from 25 to 27 November 2009 at the Beurs van Berlage in Amsterdam. The Festival will provide three essential days of focus and debate for the European advertising and communications industry.
Eurobest Festival
The Festival is organised by the International Advertising Festival, the team behind Cannes Lions, Dubai International Advertising Festival and Spikes Asia. The Eurobest Festival has a purely European focus and will engage the European creative community on the industry’s most pertinent issues.
Decoding email marketing: Workshop by Michael Leander
What are the benchmarks to ensure your pan-European email marketing campaign is successful? This hands-on session with Michael Leander, CEO of Fokus Integrated unveils the secrets to ensure your own and your clients’ tactics and creative are working better than the rest.
Michael Leander says about speaking at Eurobest: “This is going to be as exciting for me as it hopefully will be for the audience. While I have covered this topic in front of many a diverse audience before, talking about email marketing in front of a group of the best advertising professionals in Europe is a first for me. But I have long wanted to present this particular workshop covering more creative tactics. I am looking very much forward to it and hope to see a few familiar faces in the exciting city of Amsterdam”.
Michael Leander teaching internet marketing for businesses in Cyprus
September 17, 2009
“Maximizing your business using the internet“ is the name of a new 2-day internet marketing course organized by RJ Tulip. Also offered in Damascus in Syria and Cairo in Egypt, the course in Cyprus takes place October 29 to 30, 2009
Designed to provide delegates with a thorough introduction to internet marketing, the internet marketing course in Limassol, Cyprus covers a wide specter of topics relevant to individuals responsible for using the internet to attract new customers and servicing existing customers.
Michael Leander says “I am honored that the thoroughly professional team at RJTulip have chosen me to teach this course. And I am excited about teaching in Cyprus. Already at around 37%, the internet penetration in the island country is steadily growing and so will the internet marketing and interactive marketing industry. It is indeed an exciting time for marketers in the region.
Having taking an active part of interactive marketing since the early days in Northern Europe, I am looking very much forward to share knowledge which will enable marketers in the Cyprus approach internet marketing properly from the very beginning. Hopefully the online marketing course can help delegates achieve greater Return on Marketing Investment (ROMI) with their internet marketing investments.”
Michael Leander judge at South African DMA Award
September 15, 2009
Michael Leander will be judging at the Assegai Awards - the direct and interactive marketing award for South Africa.
If you are wondering about the meaning of Assegai Wikipedia has the full story.
The Assegai Award 2009 has as its premise; “To recognise and reward outstanding excellence in direct marketing… to celebrate response-driven advertising that not only reaches its market but keeps them coming back too - building loyal customers of lifetime value. It’s about singling out remarkable direct marketing strategy that’s brought to life with creative brilliance and delivers ROI excellence. ”
Michael Leander says; “I am looking forward to see many great examples of direct and interactive marketing from South African marketers. I am sure I will learn a thing or two and gain valuable insight into the “thinkings” of direct marketers in South Africa”
Assegai Awards is of course organized by the dynamic Direct Marketing Association of South Africa in collaboration with a number of supporters.
Michael Leander teaching internet marketing for businesses in Damascus, Syria
September 12, 2009
“Maximizing your business using the internet“ is the name of a new 2-day internet marketing course organized by RJ Tulip. Initially the course is being offered in Damascus in Syria, Limassol in Cyprus and Cairo in Egypt. Fokus Integrated’s Michael Leander will teach.
Designed to provide delegates with a thorough introduction to internet marketing, the internet marketing course in Damascus covers a wide specter of topics relevant to individuals responsible for using the internet to attract new customers and servicing existing customers.
Michael Leander says “I am honored that the thoroughly professional team at RJTulip have chosen me to teach this course. And I am excited about teaching in Damascus. Internet penetration is growing very fast in the region and so will the internet marketing and interactive marketing industry.
I have been fortunate to be an active part of interactive marketing since the early days in Europe and I am looking very much forward to share knowledge which will enable marketers in the region approach internet marketing properly from the very beginning. Hopefully these courses can be my tiny contribution to ensure businesses in the region will avoid the many pitfalls European companies experienced in the early days of internet marketing.”
Michael Leander speaking about email marketing in Slovenia
April 16, 2009
In February I (Michael Leander) had the pleasure of speaking at the Promarket Conference organized jointly by the Slovenian Direct Marketing Association (ZDM) and Dimacenter. At that time I spoke about the topic of Marketing Through Social Networks. But now I have been invited back - this time to speak about email marketing on 21st. of May 2009.
The seminar - jointly organized by ZDM , Promarket and Dimacenter - will take place in Ljubljana. While the regular price of participation is €245, members of the Slovenian PR Association and the Slovenian Management Consulting Association enjoy discounts, as does past exhibitors at this years Promarket Fair.
Why not take a trip to beautiful Ljubljana and Slovenia. Enjoy the great hospitality, the awesome scenary with exotic mountains serving as a breathtaking backdrop to the capital city of Ljubljana?
The email marketing seminar will be held in English - so language not a problem.
Sign up here (form was in Slovenian, but have been translated by Google 
