Michael Leander speaking about social media in Cracow, Poland

January 16, 2010

Michael Leander will be speaking at the Customer Loyalty Summit and Customer Insights Conference in Cracow, Poland.  Organized by Blue Business Media, this marketing conference takes place from 15-16 April 2010.

Featuring more than 35 presentations from expert speakers from around the world, the Customer Loyalty Summit is the biggest and most important loyalty marketing conference in CEE. With presentations from the likes of Terry Hunt (Tesco  ClubCard, UK), Mike Wittenstein (The Authority on Customer Experience, USA), Laurence Stock (Groupe Aeroplan Nectar, UK), Milos Ryba (Planet Retail, UK), Chris Jacobs (Customer Loyalty Consultancy, UK), Simon Rees (Idiro Technologies, UK), and case-study speakers from respected companies such as GE Money Bank, ING Bank Slaski, Carrefour Polska, Xerox, Telenor Serbia, Telekom Austria, Allegro and REAL, the conference is a fantastic opportunity to get the latest insights and results from the world of loyalty marketing, customer experience and customer insights.

Michael Leander speaking about social media as a method to build customer relations

“Social media and social networks play a big role in customer engagement”, says Michael Leander. In Cracow, he will speak about how organizations can utilize social media to increase the customer experience and improve customer service.  He adds “with only 40 minutes in the plenary session, there is a limit to how much knowledge I can pass on. But my intention is to touch on three important concepts that are important for loyalty marketers.

The second is how to measure the customer experience and the conversation in social media. And the third pillar will be how to utilize direct marketing to increase and sustain loyalty. I am looking very much forward to attending the conference as a speaker and attendee. This is definitely a conference where anyone can learn a lot - regardless of level of experience. ”

The conference is organized by Blue Business Media. More information here.

Michael Leander becomes HENRY Fellow

January 2, 2010

The HENRY Corporation offer ICT marketers research, advise and concrete assistance executing on marketing strategies and go-to-market plans. Michael Leander has accepted to become an associated HENRY Fellow

HENRY Corporation - founded by Carsten Schmidt - is specialized in helping the ICT sector to improve their sales- and marketing activities. Working with a network of  some of the best and most experienced consultants, HENRY Corporation have conceptualized a number of solutions tailormade to offer immediate value to organizations in the ICT sector.

Says Carsten Schmidt, CEO of HENRY Coporation; “Michael Leander was recommended to me and I am pleased that Michael has accepted to become an associated HENRY Fellow. I am confident that he will provide exceptional value to our present and future clients. ”

Michael Leander adds “The model applied by HENRY Corporation in which they source the best sales, marketing and industry expertise to match clients needs is a good one, but Henry’s approach where they enforce a relatively standardized, tested and proven methodology for marketing consulting is not only unique, but smart. It ensures quality from start to finish. I am looking forward to the collaboration”

–> To learn more about HENRY Corporation go here

Michael Leander judge at South African DMA Award

September 15, 2009

Michael Leander will be judging at the Assegai Awards - the direct and interactive marketing award for South Africa.

If you are wondering about the meaning of Assegai Wikipedia has the full story.

The Assegai Award 2009 has as its premise; “To recognise and reward outstanding excellence in direct marketing… to celebrate response-driven advertising that not only reaches its market but keeps them coming back too - building loyal customers of lifetime value. It’s about singling out remarkable direct marketing strategy that’s brought to life with creative brilliance and delivers ROI excellence. ”

Michael Leander says; “I am looking forward to see many great examples of direct and interactive marketing from South African marketers. I am sure I will learn a thing or two and gain valuable insight into the “thinkings” of direct marketers in South Africa”

Assegai Awards is of course organized by the dynamic Direct Marketing Association of South Africa in collaboration with a number of supporters.

Congratulations Dr. Diane Rinas

May 16, 2009

The Recipient of the FEDMA Holmen Paper Direct Marketer of the Year Award has been announced. The award ceremony took place in Madrid. The winner was presented in conjunction with the Spanish Direct Marketing Awards 2009. The Spanish Direct Marketing Associations organized what turned out to be a quite impressive Awards ceremony.

The FEDMA Holmen Paper Direct Marketer of the Year Award was presented to an individual whom have made an outstanding contribution to the direct and interactive marketing industry in 2008.

The winner of the award for 2009 is Dr. Diane Rinas from DHL Global Mail.
Below you can see the winner announced in Madrid and the acceptance speech (about 3 minutes into the video).  I expect to follow up with more video footage and pictures once available.