Michael Leander becomes HENRY Fellow
January 2, 2010
The HENRY Corporation offer ICT marketers research, advise and concrete assistance executing on marketing strategies and go-to-market plans. Michael Leander has accepted to become an associated HENRY Fellow
HENRY Corporation - founded by Carsten Schmidt - is specialized in helping the ICT sector to improve their sales- and marketing activities. Working with a network of some of the best and most experienced consultants, HENRY Corporation have conceptualized a number of solutions tailormade to offer immediate value to organizations in the ICT sector.
Says Carsten Schmidt, CEO of HENRY Coporation; “Michael Leander was recommended to me and I am pleased that Michael has accepted to become an associated HENRY Fellow. I am confident that he will provide exceptional value to our present and future clients. ”
Michael Leander adds “The model applied by HENRY Corporation in which they source the best sales, marketing and industry expertise to match clients needs is a good one, but Henry’s approach where they enforce a relatively standardized, tested and proven methodology for marketing consulting is not only unique, but smart. It ensures quality from start to finish. I am looking forward to the collaboration”
–> To learn more about HENRY Corporation go here
Michael Leander in Bulgaria for email marketing masterclass
November 4, 2009
Leading Bulgarian training and events company Intercontact have booked Michael Leander to lead an email marketing seminar in Sofia, Bulgaria on 25 February 2010.
Taking on February 25, 2010, the email marketing masterclass aims to provide delegates with up-to-date information, tips and tricks on how to best leverage email marketing as part of the overall direct and interactive marketing mix.
Michael Leander says: “I am excited about this opportunity. I have had the pleasure of meeting two of the directors of Intercontact as they were in enrolled in EADIM. With their highly professional approach, I am sure the email marketing seminar in Bulgaria will be an attendee success.
Need to understand email marketing to make recipients tick and click
In Bulgaria as in other countries, marketers need to understand how to successfully leverage the email marketing instrument. Contrary to general belief, email marketing is not trivial. As more and more companies are soliciting their products and services through email marketing, the “war of the inbox” gets fiercer and fiercer every month. To succeed with email marketing requires dedication and a comprehensive understanding of what makes email recipients tick and click. I am looking forward to share my permission marketing experience with marketers in Bulgaria.
–> Learn more about the email marketing masterclass here (in Bulgarian)
New workshop testimonial
August 3, 2009
Director Matjaz Vracko, Mladinska Knjiga, Slovenia
At Fokus Integrated we literally have a back-log of well over 100 testimonials, but so little time to publish them.
Marketing gurus tell us that testimonials are very important. So we better start publishing them - since testimonials aren’t worth much if potential customers don’t read them.
So here is a recent testimonial from Director Matjaz Vrazko of the Slovenian publishing company Mladinska Knjiga. This market leading company booked Michael Leander for an internal workshop. The workshop was primiarly about email marketing, but since people from different departments outside marketing joined, the workshop also covered customer experience and a glimpse into marketing through social networks.
The workshop took place at Mladinska Knjiga’s headquarter in Ljubljana - Slovenia’s beautiful capital . Luckily Mr. Vracko’s testimonial is rather positive.