Michael Leander teaching internet marketing for businesses in Damascus, Syria

“Maximizing your business using the internet“ is the name of a new 2-day internet marketing course organized by RJ Tulip. Initially the course is being offered in Damascus in Syria, Limassol in Cyprus and Cairo in Egypt. Fokus Integrated’s Michael Leander will teach.

Designed to provide delegates with a thorough introduction to internet marketing, the internet marketing course in Damascus covers a wide specter of topics relevant to individuals responsible for using the internet to attract new customers and servicing existing customers.

Michael Leander says “I am honored that the thoroughly professional team at RJTulip have chosen me to teach this course. And I am excited about teaching in Damascus. Internet penetration is growing very fast in the region and so will the internet marketing and interactive marketing industry.

I have been fortunate to be an active part of interactive marketing since the early days in Europe and I am looking very much forward to share knowledge which will enable marketers in the region approach internet marketing properly from the very beginning. Hopefully these courses can be my tiny contribution to ensure businesses in the region will avoid the many pitfalls European companies experienced in the early days of internet marketing.”

The course takes place at the luxurious Omayad Hotel in Damascus from the 26-27 October 2009 and will be taught in English. You can learn more about the internet marketing course in Damascus at RJ Tulips website.

New social media masterclass in London

Michael Leander of Fokus Integrated will lead a social media marketing masterclass in London in November 2009.

Titled “Utilising social media and networks to enhance marketing and a greater customer experience” the masterclass is organized by Ark-Group - a dynamic and expanding company providing information and training to professional business markets.

Priced at only £ 499, this masterclass takes place in Central London. For more information please visit Ark Group’s website.

Here is an abstract for you:

Millions of people are in contact with social medias every single day. Social networks and other types of social medias represent an enormous opportunity for marketers, for customer acquisition, retention and for delivering customer service.

By attending this masterclass you will learn :

* How do you avoid the pitfalls?
* How can you use social media to create better customer experiences?
* How do you draft a plan that will get you where you want to be?
* How do you monitor and measure your success
* How to use facebook, twitter, linkedin, blogging and video as part of the social media landscape

To learn more and book your place go here

New workshop testimonial

At Fokus Integrated we literally have a back-log of well over 100 testimonials, but so little time to publish them.
Marketing gurus tell us that testimonials are very important. So we better start publishing them -  since testimonials aren’t worth much if potential customers don’t read them.

So here is a recent testimonial from Director Matjaz Vrazko of the Slovenian publishing company Mladinska Knjiga. This market leading company booked Michael Leander for an internal workshop. The workshop was primiarly about email marketing, but since people from different departments outside marketing joined, the workshop also covered customer experience and a glimpse into marketing through social networks.

The workshop took place at Mladinska Knjiga’s headquarter in Ljubljana - Slovenia’s beautiful capital . Luckily Mr. Vracko’s testimonial is rather positive.

Go here to read the testimonial

New conversion optimization clinic

What would a 5, 10 or 20% increase in your web site or landingpage conversions mean to your business? Do you think it might be possible to increase your newsletter signups from your web site or landing pages by 10 or even 20%  If you are selling products online, how would you like to convert even more visitors to buyers?

The devil is in the detail and you will be surprised how even small seemingly insignificant changes to your website or landingpage can impact the end result tremendously.

Fokus Integrated is currently offering a new conversion optimization clinic, which is designed to provide you with a highly actionable report that will help you increase your conversion rates. In short, our conversion optimization expert will tell you exactly what you need to do in order to increase your successrate.

The clinic will be conducted by the usability and conversion optimization expert Kai Radanitsch. And you can have the report delivered in English or in German.

Our research shows that many companies have no experience in using external specialist consultants for this type of work - which is the reason Fokus Integrated is offering the conversion optimization clinic at a reduced price  and for a limited period of time only.

Go here to read more

Michael Leander speaker of the event in Warsaw

Scoring 4,6 for content and 4,9 for presentation, Michael Leander of Fokus Integrated became the speaker of the event at the e-Communication conference in Warsaw, Poland.

The largest event of its kind in Poland, the conference was organized as four parallel conferences, each presenting a specific e-marketing/e-communication related topic.

Michael Leander’s keynote at the e-marketing, web 2.0 and more conference was titled  “marketing through social networks”.

The presentation was very well received. On a 5-point scale where 5 is the highest, the delegates rated Michael Leander’s presentation 4,6 for content and 4,9 for show (speaking skills) making his score the highest of the some 50 speakers presenting at the 2-day conference.

The conference project manager, Katarzyna Klimkiewicz of Blue Business Media, gave Michael Leander this endorsement;

“Michael Leander was my special guest at the e-marketing, web 2.0 and more conference in Warsaw, Poland. His presentation received the highest rating with 4.6/4.9 (topic/show) on a 5-point scale.

But more than the numbers proved the quality. Many delegates congratulated me for being able to attract such a great expert. Michael Leander is one of the best speakers I have ever met in my 10 year career as a conference producer. “
Katarzyna Klimkiewicz
Project Manager
Blue Business Media, Poland

And here are some photos from the event and from Warsaw in June 2009:

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