Michael Leander speaking in Moscow, Russia

Michael Leander has been invited to speak at the Customer Loyalty Summit - Efficiency of Customer Loyalty Programs in Retail. The conference takes place at the Holiday Inn Suschevsky in Moscow on the 1st and 2nd of December 2009.

Michael Leander will deliver a presentation titled: “Loyalty marketing in the age of multichannel conversational economy – opportunities and threats of engagement”. His presentation covers areas such as “From dysfunctional marketing intelligence to building loyalty through relevant and engaging interactions in all touch points” “how to utilize social networks to build, retain and grow loyalty, increase retention and add a new win-back component to your loyalty marketing strategy”.

This is an important loyalty marketing conference and I am very happy to once again to have been invited to an interesting conference organized by Blue Business Media. I am looking forward to talk to leading loyalty marketing innovators from Russia and other Eastern European countries. I am very fond of Russia and the Russian culture and I hope that I might be able to provide a few valuable insights to the loyalty marketing community there.

While there Michael Leander is planning to invite marketers to an informal networking meeting.

You can download a conference brochure here. The conference features well known loyalty marketing specialist Terry Hunt - co-author of the worldwide bestseller “Scoring Points” and co-creator of the success achieved by Tesco Clubcard.

Internet marketing course in Damascus in January 2009

The internet marketing course in Damascus, Syria organized by RJTulip with Michael Leander as instructor, has - due to special circumstances - been postponed  to late January 2010.

Decoding email marketing; Michael Leander speaking at Eurobest in Amsterdam

Eurobest - Advertising Awards and Festival
Since its inception in 1988, Eurobest has been the premier awards for Europe’s creative advertising industry. Eurobest is now the Eurobest Festival which, in this its second year, takes place from 25 to 27 November 2009 at the Beurs van Berlage in Amsterdam. The Festival will provide three essential days of focus and debate for the European advertising and communications industry.

Eurobest Festival
The Festival is organised by the International Advertising Festival, the team behind Cannes Lions, Dubai International Advertising Festival and Spikes Asia. The Eurobest Festival has a purely European focus and will engage the European creative community on the industry’s most pertinent issues.

Decoding email marketing: Workshop by Michael Leander
What are the benchmarks to ensure your pan-European email marketing campaign is successful? This hands-on session with Michael Leander, CEO of Fokus Integrated unveils the secrets to ensure your own and your clients’ tactics and creative are working better than the rest.

Michael Leander says about speaking at Eurobest: “This is going to be as exciting for me as it hopefully will be for the audience. While I have covered this topic in front of many a diverse audience before, talking about email marketing in front of a group of the best advertising professionals in Europe is a first for me. But I have long wanted to present this particular workshop covering more creative tactics. I am looking very much forward to it and hope to see a few familiar faces in the exciting city of Amsterdam”.

Link to Eurobest 2009 here.

Michael Leander teaching internet marketing for businesses in Cyprus

“Maximizing your business using the internet“ is the name of a new 2-day internet marketing course organized by RJ Tulip. Also offered in Damascus in Syria and Cairo in Egypt, the course in Cyprus takes place October 29 to 30, 2009

Designed to provide delegates with a thorough introduction to internet marketing, the internet marketing course in Limassol, Cyprus covers a wide specter of topics relevant to individuals responsible for using the internet to attract new customers and servicing existing customers.

Michael Leander says “I am honored that the thoroughly professional team at RJTulip have chosen me to teach this course. And I am excited about teaching in Cyprus. Already at around 37%, the internet penetration in the island country is steadily growing and so will the internet marketing and interactive marketing industry.  It is indeed an exciting time for marketers in the region.

Having taking an active part of interactive marketing since the early days in Northern Europe, I am looking very much forward to share knowledge which will enable marketers in the Cyprus approach internet marketing properly from the very beginning. Hopefully the online marketing course can help delegates achieve greater Return on Marketing Investment (ROMI) with their internet marketing investments.”

The course takes place at the luxurious Elias Beach Hotel in Limassol from the 29 to 30 October 2009 and will be taught in English. You can learn more about the internet marketing course in Cyprus at RJ Tulips website.

Michael Leander judge at South African DMA Award

Michael Leander will be judging at the Assegai Awards - the direct and interactive marketing award for South Africa.

If you are wondering about the meaning of Assegai Wikipedia has the full story.

The Assegai Award 2009 has as its premise; “To recognise and reward outstanding excellence in direct marketing… to celebrate response-driven advertising that not only reaches its market but keeps them coming back too - building loyal customers of lifetime value. It’s about singling out remarkable direct marketing strategy that’s brought to life with creative brilliance and delivers ROI excellence. ”

Michael Leander says; “I am looking forward to see many great examples of direct and interactive marketing from South African marketers. I am sure I will learn a thing or two and gain valuable insight into the “thinkings” of direct marketers in South Africa”

Assegai Awards is of course organized by the dynamic Direct Marketing Association of South Africa in collaboration with a number of supporters.

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