Michael Leander speaking about social media in Cracow, Poland

Michael Leander will be speaking at the Customer Loyalty Summit and Customer Insights Conference in Cracow, Poland.  Organized by Blue Business Media, this marketing conference takes place from 15-16 April 2010.

Featuring more than 35 presentations from expert speakers from around the world, the Customer Loyalty Summit is the biggest and most important loyalty marketing conference in CEE. With presentations from the likes of Terry Hunt (Tesco  ClubCard, UK), Mike Wittenstein (The Authority on Customer Experience, USA), Laurence Stock (Groupe Aeroplan Nectar, UK), Milos Ryba (Planet Retail, UK), Chris Jacobs (Customer Loyalty Consultancy, UK), Simon Rees (Idiro Technologies, UK), and case-study speakers from respected companies such as GE Money Bank, ING Bank Slaski, Carrefour Polska, Xerox, Telenor Serbia, Telekom Austria, Allegro and REAL, the conference is a fantastic opportunity to get the latest insights and results from the world of loyalty marketing, customer experience and customer insights.

Michael Leander speaking about social media as a method to build customer relations

“Social media and social networks play a big role in customer engagement”, says Michael Leander. In Cracow, he will speak about how organizations can utilize social media to increase the customer experience and improve customer service.  He adds “with only 40 minutes in the plenary session, there is a limit to how much knowledge I can pass on. But my intention is to touch on three important concepts that are important for loyalty marketers.

The second is how to measure the customer experience and the conversation in social media. And the third pillar will be how to utilize direct marketing to increase and sustain loyalty. I am looking very much forward to attending the conference as a speaker and attendee. This is definitely a conference where anyone can learn a lot - regardless of level of experience. ”

The conference is organized by Blue Business Media. More information here.

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Michael Leander becomes HENRY Fellow

The HENRY Corporation offer ICT marketers research, advise and concrete assistance executing on marketing strategies and go-to-market plans. Michael Leander has accepted to become an associated HENRY Fellow

HENRY Corporation - founded by Carsten Schmidt - is specialized in helping the ICT sector to improve their sales- and marketing activities. Working with a network of  some of the best and most experienced consultants, HENRY Corporation have conceptualized a number of solutions tailormade to offer immediate value to organizations in the ICT sector.

Says Carsten Schmidt, CEO of HENRY Coporation; “Michael Leander was recommended to me and I am pleased that Michael has accepted to become an associated HENRY Fellow. I am confident that he will provide exceptional value to our present and future clients. ”

Michael Leander adds “The model applied by HENRY Corporation in which they source the best sales, marketing and industry expertise to match clients needs is a good one, but Henry’s approach where they enforce a relatively standardized, tested and proven methodology for marketing consulting is not only unique, but smart. It ensures quality from start to finish. I am looking forward to the collaboration”

–> To learn more about HENRY Corporation go here

Michael Leander in Bulgaria for email marketing masterclass

Leading Bulgarian training and events company Intercontact have booked Michael Leander to lead an email marketing seminar in Sofia, Bulgaria on 25 February 2010.

Taking on February 25, 2010, the email marketing masterclass aims to provide delegates with up-to-date information, tips and tricks on how to best leverage email marketing as part of the overall direct and interactive marketing mix.

Michael Leander says: “I am excited about this opportunity. I have had the pleasure of meeting two of the directors of Intercontact as they were in enrolled in EADIM. With their highly professional approach, I am sure the email marketing seminar in Bulgaria will be an attendee success.

Need to understand email marketing to make recipients tick and click
In Bulgaria as in other countries, marketers need to understand how to successfully leverage the email marketing instrument. Contrary to general belief, email marketing is not trivial. As more and more companies are soliciting their products and services through email marketing, the “war of the inbox” gets fiercer and fiercer every month. To succeed with email marketing requires dedication and a comprehensive understanding of what makes email recipients tick and click. I am looking forward to share my permission marketing experience with marketers in Bulgaria.

–> Learn more about the email marketing masterclass here (in Bulgarian)

Michael Leander teaching internet marketing for businesses in Cairo, Egypt

“Maximizing your business using the internet with Michael Leander“ is the name of a new 2-day internet marketing seminar organized by RJ Tulip taking place in Cairo, Egypt on December 16 and 17, 2009.

Designed to provide delegates with a thorough introduction to internet marketing, the internet marketing course in Cairo covers a wide specter of topics relevant to individuals responsible for using the internet to attract new customers and servicing existing customers.

Innovative format ensures anybody can attend
Following a slightly different  format  than the highly rated internet marketing for businesses workshop presented by Michael Leander
in Cyprus in October 2009, RJTulip have ensured that any business or government agency  - with an interest in internet marketing - can find the time and budget to attend. Says RJTulip CEO Ron Joron; “We have just finalized the format for the Cairo seminar and I think that we have managed to put together a program that will fit any budget and type of business.”

Internet growth in the region means businesses must get ready
Michael Leander says “I am honored that the thoroughly professional team at RJTulip again have chosen me to speak at one of their events. And I am excited about presenting in Cairo. Internet penetration is growing very fast in the region and so will the internet marketing and interactive marketing industry. It is indeed exciting times for businesses in the region whom would like to utilize the internet to grow their business domestically and internationally.

Avoid common internet marketing pitfalls
Michael Leander continues; “I have been fortunate to be an active part of interactive marketing since the early days in Europe and I am looking very much forward to share knowledge which will enable marketers in the region approach internet marketing properly from the very beginning. Hopefully my tiny contribution will help businesses in the region avoid the many pitfalls European companies experienced in the early days of internet marketing”

The seminar takes place at the exclusive Fairmont Hotel in Heliopolis Cairo. More information and registration at RJTulips website

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