Alterian integrated marketing platform

Empowering organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

Alterian’s integrated marketing platform manages the people, processes and applications within marketing, that have often been autonomous, enabling marketers to gain insight on their data and execute on that analysis, across multiple channels through a common set of intuitive, easy to use tools, helping instil and develop customer engagement activity as “business as usual”.

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Fokus Integrated collaborate with Alterian to help agencies and their customers’ to engage with B2C target audiences in Scandinavia and Eastern Europe.

Alterian is often referred to as “the Intel in marketing” because such a large number of direct marketing and dialogue marketing agencies in Europe and North America, have selected Alterians platform for their direct marketing services.

The Alterian Integrated Marketing Platform contains a highly powerful analytics tool, advanced email marketing, content management, campaign management, operational marketing features, analysis and reporting, a marketing database and - as the newest offering - a social media monitoring system. Agencies and end-users can easily start their Alterian experience with the email marketing component and later add on additional features as the need arises.

Learn more about Alterian here:

- The Alterian integrated marketing platform offering
- Alterian for direct/interactive marketing agencies

For more information or a presentation of Alterian’s integrated marketing platform, please contact Michael Leander