Peter Winther

Optimize your way of doing business for excellent results with our unique Holistic Customer Life Cycle Management model and Reality Checks™.

“There are three ways to get rich - one is to cut cost, the other is to earn more, but the third - and by far best way - is to combine the two!” Quote by Peter Winther

Peter Winther is a Direct Marketing Optimization Specialist with more than 16 years of hands-on experience in sales management, direct marketing and loyalty marketing.

With a strong focus on ROMI (Return on Marketing Investment), Mr. Winther consults about customer value management, CRM, loyalty marketing strategies, sales- and marketing development as well as multi-channel one-to-one direct marketing programs. One of the key strenghts of Peter Winther’s experience is his tenures as sales- and marketing director with medium sized and large private and public organizations.

Mr. Winther successfully works alongside Michael Leander and other Fokus Integrated consultants to help companies earn more while investing less.

His philosophy is that, to really optimize your business, you need to know what concrete actions leads to the results you want, and eliminate everything that doesn’t fullfil ROMI, and optimize everything else. Learn from yourself and best in class, and continuously strive towards being innovative.

Peter Winther has also developed a highly effective Reality Check™ framework and an unique Holistic Customer Life Circle Management model, that can help any business get better results. His unique and proven framework is used as our methodology for the Fokus Integrated Holistic Customer Life Circle Management optimization clinics.

Peter Winther´s academic background is complemented by the “wisdom”  harvested from many years of successful real life experience, not to mention stunning results, in medium sized and large companies - some even listed on the Danish Stock exchange.