Michael Leander in Bulgaria for email marketing masterclass

Leading Bulgarian training and events company Intercontact have booked Michael Leander to lead an email marketing seminar in Sofia, Bulgaria on 25 February 2010.

Taking on February 25, 2010, the email marketing masterclass aims to provide delegates with up-to-date information, tips and tricks on how to best leverage email marketing as part of the overall direct and interactive marketing mix.

Michael Leander says: “I am excited about this opportunity. I have had the pleasure of meeting two of the directors of Intercontact as they were in enrolled in EADIM. With their highly professional approach, I am sure the email marketing seminar in Bulgaria will be an attendee success.

Need to understand email marketing to make recipients tick and click
In Bulgaria as in other countries, marketers need to understand how to successfully leverage the email marketing instrument. Contrary to general belief, email marketing is not trivial. As more and more companies are soliciting their products and services through email marketing, the “war of the inbox” gets fiercer and fiercer every month. To succeed with email marketing requires dedication and a comprehensive understanding of what makes email recipients tick and click. I am looking forward to share my permission marketing experience with marketers in Bulgaria.

–> Learn more about the email marketing masterclass here (in Bulgarian)

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