Decoding email marketing; Michael Leander speaking at Eurobest in Amsterdam

Eurobest - Advertising Awards and Festival
Since its inception in 1988, Eurobest has been the premier awards for Europe’s creative advertising industry. Eurobest is now the Eurobest Festival which, in this its second year, takes place from 25 to 27 November 2009 at the Beurs van Berlage in Amsterdam. The Festival will provide three essential days of focus and debate for the European advertising and communications industry.

Eurobest Festival
The Festival is organised by the International Advertising Festival, the team behind Cannes Lions, Dubai International Advertising Festival and Spikes Asia. The Eurobest Festival has a purely European focus and will engage the European creative community on the industry’s most pertinent issues.

Decoding email marketing: Workshop by Michael Leander
What are the benchmarks to ensure your pan-European email marketing campaign is successful? This hands-on session with Michael Leander, CEO of Fokus Integrated unveils the secrets to ensure your own and your clients’ tactics and creative are working better than the rest.

Michael Leander says about speaking at Eurobest: “This is going to be as exciting for me as it hopefully will be for the audience. While I have covered this topic in front of many a diverse audience before, talking about email marketing in front of a group of the best advertising professionals in Europe is a first for me. But I have long wanted to present this particular workshop covering more creative tactics. I am looking very much forward to it and hope to see a few familiar faces in the exciting city of Amsterdam”.

Link to Eurobest 2009 here.

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